More and more typefaces are utilizing 3D rendering and are more illustrative techniques instead of solid color. Learning maya and having designed plenty of brushes, I find the balance behind usability and visual interest interesting. A lot of these textures can be created through brushes on any font through texture packs and brushes. Crafting a font to have the typeface work synergistically with the texture/rendering a larger challenge.
This is an example of an interesting typeface using rendering.
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