Sunday, July 17, 2011

Visual/Audio Hierarchy

Visual hierarchy in design is similar to verses, drops, and choruses in tracks.  In the same way, whitespace and visual rest are parallel to silence and musical lulls.  Tension and harmony share similarities between dissonance and visual harmony.  Contrast, and likeness in a design composition works the same way as it does in a track.  The Gestalt Principle seems to apply to both music and design.  In music, the track timeline becomes the order people hear things in.  Amplitude, contrast, flow, and musical interest help determine the hierarchy or what we take away from a track.  In the same way, a typical design starts with visual hook to draw the viewer in.  From there, the composition determines visual interest and the order in which we view things, or hieratic scale.  Both have the listener/viewer traverse the composition and utilize hierarchy to convey a point. 

Wednesday, July 6, 2011