Recently, I have been more interested in typefaces and their creation. I have started to design my own, modern serif typeface, and it's not easy. Some people devote their entire careers to type design. Below is a useful link to get you started if your interested in designing your own typeface.
Check it out.
More helpful inks:
http://www.typotheque.com/articles/my_type_design_philosophy
http://vectoralia.com/typephases/fontcreation1.html
http://www.typotheque.com/articles/essays
http://www.emigre.com/Editorial.php?sect=2&id=1
Solid Corperate Design Typefaces
http://www.smashingmagazine.com/2007/08/08/80-beautiful-fonts-typefaces-for-professional-design/
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