Tuesday, November 23, 2010

Logo Thought Process

A quick line of my thought process while creating a hypothetical logo/brand of wine.  The audience is those who take the take the fast life and take chances.  The "7" represents a perfect number in a slot machine, 777 being a jackpot.  The logo itself includes three sevens.  The St provides visual tension but also suggests a wine tap/cork.  When three bottle are arranged side by side, the 777 appears.  BAR is also another icon shown in slot machines.  Instead of a slot machine advert, I opted for a card design, shown below.

No comments:

Post a Comment