A quick line of my thought process while creating a hypothetical logo/brand of wine. The audience is those who take the take the fast life and take chances. The "7" represents a perfect number in a slot machine, 777 being a jackpot. The logo itself includes three sevens. The St provides visual tension but also suggests a wine tap/cork. When three bottle are arranged side by side, the 777 appears. BAR is also another icon shown in slot machines. Instead of a slot machine advert, I opted for a card design, shown below.